Photographer: @MiguelHampton
Designer: @Frankiee Lewis
Model: @Katya Marie Estes 
Makeup: Matt Goodlett
Published DarkBeauty 4.18
Page: 77

Published: McGlory Fashion

“5 Compelling Reasons to Include Video in Your Marketing Strategy”

First let me start by sharing A DID YOU KNOW!

Did you know that YouTube is the BIGGEST video-sharing platform and the 2ND-BIGGEST social media in the world, with over 2.70 billion users as of 2024. It is estimated that the number of YouTube’s global users will reach 2.85 billion by 2025.

  1. YouTube is the world’s second-most visited website, with over 113 billion monthly visits.
  2. There are localized versions of YouTube in 104 countries worldwide across 80 languages.
  3. As of April 2022, India has the most prominent YouTube audience of 462 million, followed by the US with 239 million and Brazil with 144 million viewers.
  4. 54.4% of YouTube users are MEN, and 45.6% are WOMEN.
  5. 16.4% of YouTube traffic originates from the United States.

“5 Compelling Reasons to Include Video in Your Marketing Strategy”

  1. Increased Engagement: Videos capture attention more effectively than text or static images. The combination of visuals, audio, and motion helps keep viewers engaged, making it more likely they will absorb and remember your message.
  2. Social Media Visibility: Social media platforms heavily favor video content. Posts with videos tend to receive higher engagement, more shares, and increased visibility in users’ feeds, helping you reach a larger audience.
  3. Brand Personality: Video allows you to showcase your brand’s personality and values effectively. Whether through storytelling, humor, or emotional appeal, videos help humanize your brand, making it more relatable to your audience.
  4. Educational Value: Videos are an excellent medium for delivering educational content. Tutorials, how-to guides, and product demonstrations can help your audience better understand your products or services, building trust and authority in your industry.
  5. Storytelling Opportunities: Video allows for creative storytelling, enabling you to connect with your audience on a deeper level. Compelling narratives can evoke emotions, leaving a lasting impression and fostering a stronger connection with your brand.

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Your Brand Story, Your Narrative!

A brand story is a classic example of how your company can share the most important part of your brand identity. Your Brand story can also be used a a source of inspiration and motivation for both your internal team and your Ideal Customer!


A remarkable 78% of consumers claim that watching a video influenced their purchasing decisions. Video has the ability to create a personal connection and convince your audience that your product or service is the perfect fit for their needs.


Stop asking why I didn’t create a video for this…lol

Learn More

UCC film about project in urban neighborhood – Mollo Village – wins


UCC film about project in urban neighborhood wins UN festival honorHero Award!

The 2022 film celebrates the Village at West Jefferson, also known as MOLO Village, which opened in 2021 in Louisville, Ky. The 30,000-square-foot, $7 million project was the first investment in decades in the long-neglected Russell neighborhood on the city’s West End. Built on a former church parking lot, it houses social services, businesses, a bank branch, a restaurant and more.
Read full article
I loved being a part of this project and it was such an honor to work with such a great team!!!

More about the Mollo Village! 

“It Takes a Village” trailer

A Few BTS Shots during Shooting! 

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